- 01IntroductionChapters 1–6
- 02Engage, Part 1Chapters 7 & 8
- 03Engage, Part 2Chapters 9–10
- 04Engage, Part 3Chapters 11–13
- 05Discover & Disrupt, Part 1Chapters 14–20
- 06Discover & Disrupt, Part 2Chapters 21–24
- 07Discover & Disrupt, Part 3Chapters 25–37
- 08Value ProposedChapters 38–40
- 09AuthenticateChapters 41–44
- 10NegotiateChapters 45–51
- 11Commit, Evaluate & EnactChapter 52
Stakeholder Archetype Cards
Six archetype cards, as used by the characters in the story, to help you identify the real power-base in a prospect’s organisation, engage the Change Agents, and drive consensus.